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The Price Has to Be Right — Or Buyers Will Swipe Left

Overpricing Your Home? Here’s Why That Strategy Could Backfire

Right now, a surprising number of sellers are setting their asking prices way too high — and it’s starting to show. Across the market, we’re seeing a noticeable uptick in price cuts. Why is this happening? It usually boils down to two key missteps:

First, many sellers aren’t paying close enough attention to current market conditions. Maybe they heard about record-high sales from last year or early 2024, but today’s market has shifted. Higher mortgage rates, more inventory, and changes in buyer demand all play a role. Pricing based on outdated expectations — rather than what’s happening right now — can leave a home sitting unsold while better-priced listings fly off the market.

Second, some sellers intentionally price their homes high thinking, “I’ll leave room to negotiate.”
While that might sound smart in theory, it often backfires in practice. In today’s fast-moving world, buyers aren’t eager to haggle. If a home feels overpriced, they’re likely to skip it altogether rather than try to bargain you down. The end result? Fewer showings, less interest, and eventually… a painful price reduction just to get attention back.

Here’s the good news: this is an easy mistake to avoid — if you have the right help.

The smartest move you can make is partnering with a local real estate expert who knows exactly how to price your home for today’s buyers. A good agent will dive into the latest data, evaluate competing listings, and study local trends to find that perfect price point: one that’s attractive enough to pull buyers in, but strong enough to maximize your return.

When your home is priced right from the start, it generates excitement. It gets attention. It makes buyers feel like they need to act fast — and that urgency can spark competitive offers, sometimes even driving the final sale price above your original asking price.

Bottom Line:
If you want to sell smoothly, swiftly, and successfully, pricing matters more than ever. Don’t let an inflated asking price push buyers away.
Work with an experienced agent who can help you set the stage for a sale that gets people talking — and most importantly, gets you moving toward your next chapter.